I'm a Channel Account Manager at Hubspot. I help Hubspot Partners grow their business through Inbound Marketing - and speak with prospective Partners about...(more)
Ah, Spring is in the air! With the Spring colors hopefully come Inbound Marketing opportunites. This Spring, I wanted to write about one of the best opportunities I've seen for Agencies to expand their services and add value - Sales and Marketing Alignment - or Smarketing for those that like clever names. Read below for more information on how to seize this opportunity. If you have prospects or clients that could be doing a better job and want to talk about it, Contact Me.
Guest blogger Carole Mahoney is the founder of Mahoney Internet Marketing and is passionate about sales and marketing alignment (Smarketing). Currently she is writing a book called "Ingagements" which mashes together inbound and customer engagement.
We were joined on the Hubspot Partner Sales Coaching call this past Friday by Frank Belzer, sales leadership coach, and author of Sales Shift, How inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time.
If you are a Hubspot Partner and we are discussing an opportunity, you'll likely hear me ask 'what is the GPCT'? When I ask that question, I am looking for something very specific:
On this week's Friday Sales Coaching call we spoke with Hubspot partner Scott Meyer of 9Clouds, an inbound marketing agency in SD, who does a ton of work on goal setting with his prospects. We also got an assist from Rhonda Hurwitz of She Means Business.
Recently, I guest blogged at the Collaborative Growth Network about Using Email to Introduce a New Agency Service - 5 Tips to Get Better Results. The tips included:
Recently a Hubspot Partner marketing agency asked for a fuller explanation of how to use the Hubspot Competitors Report in the sales process. We cover this topic at a high level in the Inbound Marketing Advanced Sales Training, but he was hoping to see how it really works in practice.
Here are 6 great recent posts about Inbound Agencies and Inbound Marketing from all over the web (along with a little bit of commentary). If you are an agency and enjoy Inbound Marketing, these are for you. Enjoy the 6-Pack responsibly!
© 2013 David Weinhaus, Hubspot Partner Program